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digging deeper into bloom + boost

This is the first of many b+b blog articles – one of very few that are structured like this introductory narrative. All succeeding content is intended to be educational, entertaining, or a healthy mix of both – and a heck of a lot shorter.

For this initial post, consider it to be more of an informative article which hopefully clarifies some of the questions a vast number of friends, family, community members, and strangers from near and far have asked following last Tuesday’s launch, which include, but are not limited to:

  1. “Why all of the plants?”
  2. “How do you pronounce it? Boom plus boost? What does the boom mean?”
  3. “did you mean to type lowercase on all your stuff? sorta unprofessional if you ask me.”

the who

I’m Britt Avery, the founder and currently the only full-time employee (also deemed the “main character” by others) behind Bloom + Boost. With five generous years of experience in marketing, and a lifetime (so 20-ish years) of hospitality experience beginning far back into church ministry as a walking, talking, diaper-changing kindergartner, I’ve worked with a variety of customers, from launching startups to aiding established businesses in rebranding and exponential growth. My journey has been led by a natural curiosity and commitment to leadership, service, and creative problem-solving.

Lucky for us, many of our clients have begun to reignite relationships with our team. Their renewed interest, excitement, and continued trust has led to the inception of what once was a college guy binging YouTube in a dorm room during the pandemic, to what is now a growing, profitable marketing consulting group, which we call Bloom + Boost, and a dang-good place to be.

the what

Bloom + Boost (Bloom and Boost – not boom and boost, or bloom boost) is a marketing and strategic consulting team. Currently, the b+b brigade is composed of myself and a small team of part-time individuals with various skills. The structure of the company has been slowly developed and is continuously dedicated to helping startups come alive and existing small businesses thrive. I use the same structure and approach with my new, yet tiny, back-porch garden – slowly developing and continuously.

We offer a range of services that are tailored to each of our current + future clients through our recurring plan(t)s or our one-time programs to meet the unique needs of each client. Our primary services include: 

  1. strategic branding + foundational setup
  2. digital + print marketing
  3. sales + client engagement
  4. content production + management

the why

The idea for Bloom + Boost stemmed from my passion for leadership, creativity, and service, ignited during my freshman orientation at Wartburg College. Throughout college and the pandemic, my experiences allowed me to serve over two dozen clients (100% of them organic, inbound clients) with their marketing and business needs – some as far out as a trucking and equipment company in California, a non-profit that supports parents who are coping with infant loss in Arizona, and a family-operated real estate group in Texas. 

All of these local and national clients, along with my postgraduate work in the A/E/C industry and with launching Balanced Hormone Health, have taught me that marketing is more than helping a company turn sales or developing creative + engaging content. Marketing is about serving the customer or the client, and the best way to do that is to have their best interest in mind when strategically planning, or more simply put – to care.

I care about who we serve. I care about what our clients’ needs are. And above all, I care about what they bring to the table. I’ve worked with clients who had $50,000/month budgets, and I’ve worked with clients who had $50/week for a budget. Both types of clients found success, and both would hop on a phone call to put in a good word with the same level of enthusiasm. For that, I’m grateful that I cared and treated both like $50,000 clients.

the how

Bloom + Boost is here to provide personalized marketing solutions that drive visible growth and inspire meaningful connections in the small business community. We achieve this through a tailored approach to each client’s needs and doing so while aligning our services with their goals and vision in mind. Our process involves:

  • Understanding the client’s business and target audience. We do this from the very first interaction that takes place before a contract is signed.
  • Developing a strategic plan that outlines clear, actionable steps from start to end goal.
  • Implementing marketing tactics that resonate with the client’s audience and that work.
  • Continuously evaluating and adjusting strategies to optimize results and bring home a visible ROI, where others will charge a client regardless of the impact they claim to make.

I share the same message with all of my past, current, and prospective clients – I have no background in sales, but I do have one in consultancy, which is just another word for the practice of problem-solving + guiding others toward a better path forward. I also share with many of my clients that my business model is one of intentional service, not of aiming to sell them just another great deal.

One of the most influential servant-leaders and business consultants I’ve enjoyed studying is Jesus. He had a clear mission + vision, communicated effectively + intentionally, and led by example with humility + compassion. His integrity, adaptability, and passion set a high standard. Jesus built strong relationships, connected those that never likely would’ve crossed paths on their own, He empowered others, and He showed resilience in the face of personal and organizational challenges. By following three core principles that I’ve found most attractive in His walk, and those that were most effective in my previous business relationships – integrity, adaptability, and passion – I’m confident that my current + future clients will achieve their goals and thrive.

We seek clients who share these values and want a marketing partner they can trust, who thrives on high-quality, quick-turnaround work, and is committed to seeing them win big.

Jesus was a consultant, and I’d like to think if I aim to walk a similar walk, I should continue to care for others in my community without seeking anything in return. In a similar light, Bloom + Boost isn’t a company only for Christians. We welcome everyone, serving a range of clients, whether faith-minded or not. Our core values of integrity, adaptability, and passion keep the team and the business model rooted. Now and in the past, we seek clients who share these values and want a marketing partner they can trust, who thrives on high-quality, quick-turnaround work, and is committed to seeing them win big. Everyone on our team, now and in the future, embodies these principles – not because it’s part of the brand, but because it’s innately who we are.

the bonus content

Our blog articles and social media channels will feature a variety of content designed to educate, inspire, and engage with our audience, including:

  1. Marketing tips + strategies (practical advice on branding, social media, and more)
  2. Client success stories (highlighting the achievements of our clients and how we helped them grow)
  3. Industry insights (trends and updates in the marketing and business world)
  4. Inspirational stories (personal anecdotes and motivational pieces to encourage aspiring entrepreneurs)
  5. Community engagement (showcasing our involvement in local events and initiatives)

We’ll keep the majority of these blog posts in a sentence case that doesn’t look like a twenty-year-old college intern is writing them – unlike some of our social posts – and we promise to only share value that we wish we knew earlier, and that our clients are seeking on a regular basis.

Bloom + Boost is more than just our business; it’s a growing community of entrepreneurs, small business leaders, and those that #supportlocal. Feel free to hop in early to either of our FB community groups – we’ll be planting seeds for those later this summer.

Thank you to those who will choose to support b+b on this journey.

Cheers!

Britt Avery

Founder, Bloom + Boost